Regulated · A Twelve-Week Mentorship · The Two-Number Test
Write Down Two Numbers
The price you would charge if you knew, with total certainty, that they would say yes and be thrilled.
The price you actually charge.
Look at the space between them.
That gap is not a pricing problem. It's not a market problem. It's an identity problem with a dollar sign in front of it, and you have been paying it every month for years.
REGULATED is a twelve-week mentorship that closes it. Three tiers, one cohort at a time.
The Cost
The Pattern That's Costing You
You've done everything right.
Your skills are solid. Your offer works. Your messaging is clear. You've read the books, hired the coach, rebuilt the funnel.
And you keep hitting the same wall.
Maybe it's $15K. Maybe it's $25K. Maybe you break through for one glorious month, and then the next month something quietly comes apart. A client leaves. You get sick. You stop posting. You discount without deciding to.
Here's the number nobody says out loud.
If you're capped at $25K and you should be at $50K, that gap is $25,000 a month. Over twelve months, that's $300,000 you did not earn. Not lost to competitors. Not lost to the market. Left on the table by you, for reasons you can't quite name.
Now run it forward three years, which is roughly how long you've been saying next year is the year.
This isn't a strategy problem. You already have more strategy than you're using.
From Catherine
I Know This Gap From the Inside
In 2009 I sat in a boardroom in South Melbourne with a general manager who had just asked what a six month engagement would cost. The number in my head was eighteen thousand. I said nine. I remember watching my own hand write it down and thinking, that was not the number.
I did that for years. I had the credentials. I had the results. I had a waiting list. And I still could not say the real figure out loud without something in my chest closing.
I thought it was confidence. So I worked on confidence. I read the books. I practised the scripts. And in the room, every time, the smaller number came out.
It was not confidence. My body was doing exactly what it was built to do. It had learned that visibility at that level was unsafe, and it was protecting me by shrinking the ask before my mind ever got a vote. The mind was not overruled. It was never consulted.
Once I understood that, I stopped trying to think my way past it and started working with the system that was actually running the decision. My rate went from nine thousand to twenty four thousand in fourteen months.
Same work. Same me. Different set point.
The Identity Gap
There Are Two Versions of You in This Business
Ask that version about a client's situation and watch what happens. No hedging. No qualifying. You can see the pattern before they've finished the sentence, you know exactly what needs to happen, and you say so with total certainty. People come away from those conversations changed. Nobody who has ever watched you work doubts you.
That one shows up the second money enters the room. It says the number and then keeps talking. It adds a bonus nobody asked for. It offers a payment plan before anyone requested one. It says “but I'm flexible” out loud, to a person who had already decided to say yes.
Same person. Same day. Sometimes the same conversation, ninety seconds apart.
Most people assume the second one is the real self and the first is performance. It's the other way around.
The first one is you. The second is a protection strategy so old you've mistaken it for a personality trait.
This is what the Two-Number Test measures.
The number at the top of the page is the first version of you talking. The number at the bottom is the second one.
And here's the part that should bother you. The gap between them is not caused by anything happening in your market. Your competitors aren't setting it. Your clients aren't setting it. Nobody has ever told you the higher number was too much, because you have never once said it out loud.
You set that gap. Every month. Privately. And then you call it being realistic.
Everything we do in twelve weeks is about closing it.
The Source
Every Entrepreneur Has a Revenue Ceiling Archetype
The gap didn't appear from nowhere. Something wrote it.
Not a mindset. Not a limiting belief. An archetype. A deep pattern, formed early, about what happens to people like you when they take up too much room, charge too much, or get seen too clearly.
This isn't a metaphor we borrowed. Catherine's PhD is in psychological archetypes, the patterns that quietly decide how someone behaves, what they will ask for, and what they believe they're allowed to have. Her research integrates positive psychology, Jungian analytical psychology and neuroscience.
The three below are what those patterns look like when they meet a price list. We call them revenue ceiling archetypes.
They got written before you had a business. They run your pricing anyway.
And an archetype doesn't feel like a pattern. That's the whole problem. It feels like good judgement.
Here are the three. See which one makes your stomach drop.
You add more before you charge more. Extra calls. Extra resources. The bonus you never mention because you'd feel awkward asking for it back.
You call it care. It is care. It's also insurance, in case the work alone isn't enough.
Your archetype says: I have to be worth it before I can ask for it.
You're brilliant and invisible. You don't post much because it feels like showing off. You believe good work speaks for itself.
And there's always one more thing first. One more certification, one more year, one more case study, and then you'll raise your rates. You've been almost ready for four years. You're already more qualified than half the people charging triple.
Good work does not speak for itself. Good work is silent. Marketing speaks.
Your archetype says: Legitimacy is something other people grant me.
You break through. $40K month. You feel it in your whole body. And within eight weeks you're back at $22K and you cannot point to a single decision that did it.
Nothing broke. Something regulated you back to where your body believes you belong.
Your archetype says: This much is not safe to keep.
Three archetypes, three layers.
The Over-Giver is a business model built to give away. The Quiet Expert is a mind holding a permission story. The Snapback is a body defending a set point.
Which is why the work has to happen on all three layers, and why fixing one of them has never been enough.
Now here's the part that matters.
Most people read those three, pick one, and pick wrong.
Not because they aren't self-aware. Coaches and consultants are the most self-aware people we work with. That's precisely the problem.
The archetype you can name is the one you've already made peace with. It isn't the one capping your income. The one actually running your pricing doesn't announce itself. It shows up as being realistic. As knowing your market. As the way business works.
You will defend it in a conversation without noticing you're defending it.
You cannot read a pattern you are standing inside. And that's why nothing you've tried has moved the number.
The Mechanism
Three Layers. All Three, or None of Them Move.
We built REGULATED around one finding from thirty-eight years of this work. People who fix one layer get temporary relief. People who fix all three change what they earn permanently.
Layer 1: The Body
Your nervous system holds a set point for your income the way it holds one for your body temperature. Exceed the range and it triggers a correction.
The tight chest before you say the price out loud. The knot before you post. The urge to soften your rate with a payment plan nobody asked for.
That isn't doubt. That's a threat response, and nobody has ever thought their way out of one.
Layer 2: The Mind
Once the body is dysregulated, the mind writes a reason. It has to. An unexplained alarm is unbearable.
My market won't pay that. I'm not premium yet. That would be arrogant. I'll raise prices after this next launch.
These feel like analysis. They're justification, produced after the fact, for a decision your body already made.
Interrupt the thoughts without settling the body and the body simply writes new thoughts. That's why mindset work alone fails, and why it fails so convincingly. You feel different for three weeks. The number doesn't change.
Layer 3: The Business Model
This is the one almost nobody teaches, and it's the difference between $25K and $50K.
Fix Layers 1 and 2 and you get unstuck. Good. But you get unstuck inside a business model the old archetype designed. Built to trade hours. Built to over-deliver. Built to hide.
A regulated nervous system inside an unregulated business model just means you feel calm while you undercharge.
The people who reach $50K rebuild the model itself, so premium positioning becomes structural instead of something you have to summon courage for every morning.
Regulate the body. Update the mind. Restructure the model. Together, in that order, over twelve weeks.
Proof
What Happens When All Three Layers Move
Stuck at $7K a month for eighteen months. New marketing, new messaging, new website. Nothing moved.
We didn't touch his strategy. We worked on what his body did when he named a five-figure price.
$7K → $28KThe following month. By month six, repositioned as a premium authority at $50K+ monthly on high-ticket offers.
Same business. Same offer. Same skills. Different nervous system.
Consultant. Exceptional work, invisible in her market. Capped at $15K because some part of her did not believe she was allowed to be the expensive one.
$52K projectSigned twelve weeks in, inside three weeks of finishing the ceiling work. By month six she was taking $25K+ engagements only and turning work away weekly.
Three years of over-delivering and undercharging. Skills nobody could question. A brand nobody could find.
$12K → $45K+Twelve weeks in: three clients at $8K each. By month nine, $12K a month had become $45K+ a month.
Not more clients. The same number of clients. Premium pricing, and a business model that could hold it.
Who You Become
The Number Is Not the Transformation
We talk about $50K because it's measurable. But nobody sits in a session and cries about a number.
What people actually come here for is this.
-
You say your price. Then you stop talking.
No justification. No nervous laugh. No payment plan offered to a person who never asked for one. Just the number, and then silence, and you can sit inside that silence without needing to fill it.
-
You post the thing without rewriting it eleven times.
You publish the opinion that might cost you a follower.
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You end a sales call knowing you were the right person for them.
Whether or not they said yes. Their decision stops being a verdict on you.
-
You take a Friday off and nothing falls apart.
Not because you've built more systems, but because you've stopped needing to be needed hourly.
-
Someone describes you as “the person you go to for this.”
And you don't correct them. You don't say “well, one of a few.” You just let it be true, because it is.
That's the identity on the other side of the gap. It's the same you who already exists in the good conversations. That version just stops disappearing when money walks in.
The question we ask in the final session
Who has your business asked you to become, and are you willing to be that person?
Every cohort ends the same way. Most people can't answer it in Week 1. That's not a failure. That's the reason to come.
What This Actually Takes
We're Going to Be Straight With You, Because You've Been Sold Enough
Twelve weeks of this isn't comfortable. You'll say prices out loud that make your chest tighten and stay in the discomfort instead of discounting your way out. You'll be visible before you feel ready, because waiting to feel ready is the pattern.
You'll also need three things content cannot give you.
One: an accurate diagnosis.
Not the archetype you'd pick for yourself. Before Week 1 even starts, you complete our three proprietary assessments, EQ Voyager, Pattern Prisoner and Adaptive Achiever, and then sit with Catherine privately while she maps your revenue ceiling archetype from the results. That mapping session is the work. The results alone are just data, and data has never changed anyone's behaviour.
Two: someone watching in real time.
Your pattern shows up in the moment you say the price, not in the moment you reflect on it afterwards. It has to be caught live, mid-sentence, by someone who knows what to look for.
Three: a business model rebuilt around who you're becoming.
Not the one you built while the old archetype was in charge.
If you could do this alone, you would have. You've had the information for years.
Before You Decide
Three Things You're Probably Thinking
“I already know what my block is.”
You know one of them. Everyone does. The one you've named is the one you've made peace with, which is exactly why it isn't the one capping your income.
The pattern actually running your pricing doesn't present as a pattern. It presents as good business sense. In thirty-eight years of this work, we have never had someone's self-diagnosis fully match what the assessments returned. Not once.
“I've done this work. Therapy, coaching, breathwork, mindset. My revenue didn't move.”
We believe you, and it isn't a failure of effort.
Therapy usually works the narrative. Somatic work usually works the body. Business coaching works the model. Each is excellent at its own layer and leaves the other two untouched, and the untouched layers quietly pull you back.
If you've already done a lot of this, you're not behind. You're further along than most people who walk in and you'll move faster. You've just never had all three worked at once.
“I'll fix the inner work after I fix my marketing and my offer.”
Your marketing and your offer were built by the pattern.
The price point, the way you describe what you do, who you let yourself target, the CTA you soften at the last minute. All downstream. Rebuild the funnel with the old identity in charge and you'll rebuild the same ceiling with better graphics.
Do it the other way around and the offer usually rewrites itself around week five, without you forcing it.
Fit
Please Don't Join If Any of This Is True
We would rather run a smaller cohort of the right people than a full one of the wrong ones. So here's who we turn away.
- You're under $8K a month. This isn't a start-a-business program. There's no nervous system pattern underneath having no clients yet. You need offers in market and conversations happening before this work has anything to act on. Come back when you do, and we mean that.
- You want the twelve weeks to feel good. Weeks four through six are where most people want to quit, because that's when you say prices out loud that make your body react. If you're looking for something restorative, this is the wrong twelve weeks.
- You want us to fix your funnel. We won't touch your marketing for the first month. If that sounds like avoidance to you, we're not aligned and you'll spend the whole time frustrated.
- You've already decided your market genuinely won't pay more. That might be true. We'd want to test it. But if it isn't up for testing, there's nothing here for you.
What We Can't Promise You
Some people do not hit $20K inside twelve weeks.
The ones who don't usually share one thing: they do the group calls and skip the daily regulation practice. Ten minutes a morning sounds like the smallest part of the program. It's the part everything else is built on, and it's the part people quietly drop in week three.
We can promise you'll know exactly what's been capping your income. We can promise you'll have the capacity to move through it. We can't promise you'll do the ten minutes. That part is yours.
The Tiers
Three Ways to Do the Next Twelve Weeks
All three are legitimate. They produce very different outcomes.
Twelve places in Pattern Breaker, six in Revenue Accelerator, three in Premium Authority Builder.
Those numbers aren't marketing. Every tier includes private one-to-one time with Catherine, and at that split it comes to ninety-nine private sessions across twelve weeks, on top of the group calls and the labs. That is the ceiling. It isn't a number we chose to look exclusive, it's the number past which the work stops being what we promised.
Pattern Breaker
Understand your block in twelve weeks.
AUD $4,995
or two payments of AUD $2,498 · approx. EUR 3,040 · all payments processed in AUD
Who this is for
You want to know exactly what's capping your income, and you want to test whether this work is real before going further.
What you get
- The three-layer diagnostic before Week 1: EQ Voyager, Pattern Prisoner and Adaptive Achiever, included with the program
- Two private one-to-one calls with Catherine (pattern mapping intake plus one breakthrough session)
- Twelve weekly live group calls, taught live, never pre-recorded
- Private community for peer support and daily accountability
- Twelve weeks of structured frameworks and daily somatic regulation practice
Who you'll be at the end
- Someone who can name the exact pattern capping their income, accurately, out loud
- Someone who catches it in the moment instead of analysing it afterwards
- Someone with the regulation capacity the rest of the work is built on
Best for: entrepreneurs who want clarity and proven frameworks without intensive one-to-one work.
12 placesRevenue Accelerator
Get unstuck and reach $20K+ monthly.
AUD $16,995
or three payments of AUD $5,665 · approx. EUR 10,345 · all payments processed in AUD
Who this is for
You're serious about scaling and you want structure and accountability while you move through the block. You want the number to change inside the twelve weeks, not sometime after them.
Most entrepreneurs choose this tier. It's the point where the work stops being insight and starts being income.
What you get
Everything in Pattern Breaker, plus:
- Four additional private breakthrough calls with Catherine, six private calls in total
- Priority access between sessions
- Monthly implementation labs alongside the weekly group calls
- Personalised nervous system regulation protocols built from your assessment results
- Offer clarity work, including your “I stand for” positioning
- Pricing confidence system and live sales conversation labs with real-time coaching
- Authority positioning foundation work
Who you'll be at the end
- Someone at $20K+ monthly, consistently, with an income set point that holds under pressure
- Someone who states a price and stops talking
- Someone who has signed two to three premium clients during the twelve weeks and knows exactly how they did it
- Someone with systems that sustain the new level instead of snapping back
Best for: entrepreneurs ready for transformation with structured support.
6 placesPremium Authority Builder
Complete business restructure, full authority positioning, five-figure months.
AUD $39,995
or three payments of AUD $13,332 · approx. EUR 24,350 · all payments processed in AUD
Who this is for
You're not just done playing small. You're ready to be the recognised authority in your market.
You understand that $50K months don't come from better marketing. They come from being the person the market goes to. You're ready to restructure the business from service-for-time into premium authority, and you want Catherine's full attention while you do it.
What you get
Everything in Revenue Accelerator, plus:
- Thirteen private one-to-one calls with Catherine across the twelve weeks
- Intensive authority positioning: brand, market position, visibility, PR strategy
- Premium offer architecture, designing the high-ticket offering itself
- Five-figure sales conversion training
- Daily direct access to Catherine
- Quarterly strategy intensives beyond the twelve weeks
- Direct introductions inside Catherine's network
- Continuation at preferred rates after the program
- Full customisation, white-glove delivery
Who you'll be at the end
- Someone running a business model built on premium authority, not traded hours
- Someone the market names first when your category comes up
- Someone at five-figure months or a $50K+ high-ticket client model
- Someone with a premium-only client base they actually want
- Someone positioned for speaking, partnerships, expansion and exit
- Someone who owns a business rather than being owned by one
Best for: entrepreneurs serious about market leadership and five-figure months.
3 places · application and interview requiredYou cannot buy this tier. Every applicant speaks with Catherine before a place is offered, and we say no more often than we say yes.
How We Choose the Three
Why Premium Authority Builder Cannot Be Bought
Tier 1 and Tier 2 have a button. Tier 3 doesn't.
There are two reasons, and neither of them is marketing.
The first is arithmetic. Tier 3 is thirteen private hours of Catherine's calendar across twelve weeks each, plus daily access, plus quarterly intensives that run past the program. Three people is thirty-nine hours before anyone else in the cohort is served. There is no version where we add a fourth because someone asks nicely.
The second is that at $39,995 the wrong fit is worse for you than a no. If your business isn't ready for authority positioning, twelve weeks of it will produce a beautifully positioned offer nobody buys yet, and you'll have spent forty thousand dollars learning that. We'd rather tell you that in a conversation than take the money.
What happens
One. You complete a short written application. Ten questions, around fifteen minutes. Most people say it's the most useful fifteen minutes they've spent on their business in a year, because several of the questions are ones nobody has asked them before.
Two. If it looks like a fit, we send you a forty-five minute interview slot with Catherine. Not a sales call. A conversation about whether the next twelve weeks should be this.
Three. Within forty-eight hours we either offer you a place or we don't.
If we don't, we'll tell you exactly why, and we'll tell you what we think you should do instead. Sometimes that's Revenue Accelerator. Sometimes it's six months of building first and applying for the next cohort. Sometimes it's something that has nothing to do with us.
We have declined people who could easily afford it. That's the point of doing it this way.
The Questions People Actually Ask
Before You Ask Us
Can I do Tier 1 and upgrade later?
Yes, and people do. If you upgrade inside the first three weeks, we credit what you've paid in full against the higher tier. After week three the group has moved past the foundation and starting the deeper work late doesn't serve you, so we'd rather you finish strong and join the next cohort at the higher tier.
What if my business is seasonal and these twelve weeks are my quiet period?
Quiet periods are the best time to do this. Your pattern is easier to see when you're not busy enough to hide inside the busyness, and you'll go into your next peak with a different set point rather than the same one.
How much time does this take each week?
One seventy-five minute group call, ten minutes every morning, and roughly two hours of implementation. Call it four to five hours a week. The ten minutes is the part that decides your outcome.
I'm in a different time zone. Are the calls at a workable hour?
Tell us your time zone before you enrol, not after. We set the group call time around the cohort we have, and we'd rather build the schedule with you in it than have you catching recordings for twelve weeks. If we can't make it work, we'll say so before you pay.
What happens after the twelve weeks?
Nothing automatic, and no upsell you have to decline. Tier 3 includes quarterly intensives beyond the program. For everyone else, some people continue privately, most don't need to, and we'll be honest with you about which one you are.
Is this therapy?
No, and it isn't a substitute for it. This is business mentorship that takes your nervous system seriously because your nervous system is setting your prices. If something surfaces that belongs with a therapist, we'll say so and we'll help you find one.
Want to talk it through first?
Book a thirty-minute clarity call with Catherine. No pressure, no pitch. We'll tell you honestly whether this is the right twelve weeks for you, and if it isn't, we'll tell you that too.
No obligation | 30 minutes | Available globally