The fastest way to grow your business, your career or your personal brand is public speaking.
Public speaking is the new leadership essential skill – vital for truly making a difference and standing out amongst the crowd.
‘Speakership’ is the critical link between strategy and execution, it is a critical catalyst for inspiring teams and individuals to take a good idea and put it into action.
Storytelling not only shares your vision in an inspirational, spirited and influential way, stories are a powerful way to activate biological triggers (such as dopamine) in our brains that are linked to achieving goals.
As humans, we crave the picture of success, the ringing of the bell, the experience and rush of accomplishment!
Why stories affect us at an incredibly deep intellectual and emotional level is something that neuroscience is just beginning to understand. Scientists have discovered that fictional stories affect the same region of the brain that reacts when you are engaged in a real-life event.
Stories create a bonding empathy that causes you to strongly identify with the characters, as if you were actually a character. Stories have such an impact because your brain actually gets a little mixed up as to what is real and what is not real. The imagination is a powerful tool for facilitating action!
In essence, great leaders must learn to activate other biological triggers and chemicals too. Serotonin, for instance, is activated when people are honoured for doing a good job in an organisation because “It feels incredible!”
Your niche is usually right in front of your nose. If you’re looking for your brand values – what will connect you to your customers, then the first place to start is with you. A deep exploration of ‘why’ you do what you do is essential for creating a business your customers can not just ‘relate’ to, but really connect with.
Stand Out from the Crowd. Creatively.
To be able to communicate all the essential details about your business in 30 seconds or less is key to capturing new clients. We’ve all heard of the ‘elevator pitch’ – it’s a tool every leader must have in their tool box, and once you understand how to use words to trigger the brain’s inbuilt receptors – you will understand the power of your communication.
How to Brainstorm Your Story
A massive 95% of our buying decisions are made by the unconscious mind. So, it’s obvious then, that we must tap into the ‘unconscious mind’ of our customers to understand what motivates their behaviours and attitudes and ultimately their decision to buy from you?
And it’s easier than you think. Through storytelling you can relate, you can influence and you can inspire.
The Art of Storytelling for Business
Storytelling is where the brain meets science and marketing. Information reaching your client’s unconscious mind forms a deeper connection so that information will be better remembered. All you have to do is to create a marketing message that resonates with your customer’s brain through a deep understanding of how the brain prefers to process information.
Have you ever wondered why
- Some brands have loyal customers and others don’t?
- The highest priced or lowest quality products sometimes outdo their competitors?
- Your prospects choose to buy products or services that seem illogical or unrealistic?
The unconscious mind drives how we all respond to advertisements, brands, products, and ultimately drives all our buying decisions.
Storytelling is an essential component of marketing for your brand.
Everyone remembers a good story, whether it is a good book, a movie or a personal story. In fact, personal stories and gossip make up 65% of our conversations. Imagine the incredible result you can achieve by delivering a brand story that connects or engages with customers by directly connecting with your customer’s brain.
About the Storytelling for Business workshop:
Our three-day storytelling workshop will help you understand the impact of your words. It will help you to understand ways in which you can trigger positive emotional responses from other people by tapping into the natural mechanics of their thought processes and memory banks, and emotional responses, inspiring them to action!
If you want to be part of our next 3-day program we have new dates for 2019!!!