Why Is Coaching Culture So Important?
Developing coaching skills in the workplace has become increasingly decisive because of our leadership styles:
- A command and control leadership approach is authoritarian in nature. Neuroscience has enough evidence now that it is clearly not the right approach to motivate teams.
- Organisations are demanding more out of their leadership teams, to deliver more with fewer resources. Then, they wonder why individuals are not tapping into their potential strengths and talents.
- Trust is a big theme in culture – a lack of thereof. Due to lack of trust, leaders are not delegating enough and trusting their teams, nor upskilling them for fear of not getting the job done.
- Organisations are concentrating too much on what a ‘manager’ should deliver. They’re highly focused on KPIs and outcomes, and not necessarily on having the right people skills. Therefore, they’re lacking in team engagement.
On the other hand, a coaching culture:
- Helps people at all levels improve employee engagement
- Empowers team members to excel at their tasks
- Rewards creativity
- Emphasises the importance of personal and professional development
- Helps people take pride in their responsibilities.
If you want your organisation to thrive, this is the time for you to take responsibility and accountability for how your leaders are showing up. Are your leaders building leaders or are your leaders building managers?
What Is a Coaching Culture?
A coaching culture exists in an organisation when there is a ‘coaching’ approach as a point of focus in how your leadership team interacts, develops and engages with their teams to increase group and organisational performance with shared value and achieve strategic objectives. Considering every single organisation is in constant change, a coaching culture would assist with getting team members on board with the transformation and achieving alignment with setting priority. In addition, coaching strategies can be used to build change management capabilities. Consequently, organisations can come up with robust solutions to the challenges that each change brings. A coaching culture means supporting your team members to learn new skills, tap into their greatest potential and becoming a greater asset to any organisation through:
- Regular feedback
- Career progression opportunities
- Higher employee engagement
- Courageous conversation (and therefore improved communication)
- Opportunities for growth, inspiration, innovation and creativity that will attract, retain and develop top talent.
How Does an Organisation Build a Coaching Culture?
There is an increase of global organisations that are introducing a coaching culture in the workplace. As a result, they’re authentically transforming their companies. And that’s a fact. We help individuals and teams to identify, define and develop their personal and collective strengths.
We enable effective teams to deliver superior tangible results. Our approach unites mentoring and coaching where we help individuals to align their personal vision with that of the team and the organisation, and to take action that is aligned to strategic priorities and delivers results. We unite people, practices and performance by implementing new projects and supporting teams in transition.
The application of these coaching and training programs has been developed for training organisational development professionals who have an interest in cultivating or implementing an in-house coaching training program. There are three keys to the success of these training coaching programs:
- Quality coaches and trainers
- Willing and informed participants
- Effective project management, reporting and evaluation
We focus on all three.
What Is The Trend?
Some of the world’s largest organisations using coaching methodologies as part of their culture are increasing the retention of their leadership team. They are inspiring their teams to go the extra mile by investing in the psychological safety of their leadership team and transforming their culture as a whole. Recently, it was reported that 80% of the Fortune 500 companies provide coaching services to multiple levels of their leadership teams. The organisations reported increased sales, increased profits, growth in market share and increased executive satisfaction when coaches are used.
What Will Be Some of The Benefits of a Coaching Culture?
The benefits of a coaching culture are to:
- Generate improvements in individuals’ performance and goals
- Increase openness to personal learning and development
- Help identify solutions to specific work-related issues
- Develop greater ownership and responsibility
- Promote self-awareness and emotional intelligence
- Improve specific skills and behaviours
- Obtain greater clarity in roles and objectives
- Correct behaviour and performance difficulties
- Allow fuller use of individuals’ talents and potential
- Demonstrate commitment to individuals and their personal development
- Experience higher organisational performance and productivity
- Obtain enhanced creativity, learning and knowledge
- Primarily motivate, inspire and engage people
- Facilitate the adoption of a new culture and leadership style
- Improve relationships between people and departments.
This type of culture is something that numerous organisations are progressively working towards and focusing on achieving. Our team develops training and education programs to refine strategies, to cultivate new behaviours and habits and to support changes in business processes. We also deliver step-by-step training and tools proven to meet the organisational, cultural and personal needs of audiences in diverse geographic locations and operating silos.
What Are The Results?
The results of creating a coaching culture as your organisation’s mission will hold every leader accountable for coaching employees to help them master their jobs, learn new skills and go above and beyond expectations. A coaching culture’s results are:
- Making leaders more responsible for developing their teams
- More fun, more inspiration and a better culture to work in
- An abundance of creativity, productivity and innovation
- Equipped leaders with coaching skills and methodologies
- Coaching tools to enhance performance reviews
- Courageous leaders trusting and delegating more
- Developing and growing the talents of your leadership team
- Embedding reward and recognition to demonstrate ongoing commitment.
By getting everyone involved in the journey, starting at the top and sharing the ambition to develop a coaching culture, the entire organisation creates a collaborative approach to build a workplace in which every team member is valued, motivated and driven to excel.