Catherine Plano is here today with Sandy McDonald, she is a TEDx speaker, communications coach, blogger and author. She is director of Get It Right Online and founder and CEO of international charity, Create Care Global.
After 22 years running a successful marketing communications company, she used purposeful blogging to start and build a global community that works to help the millions of children orphaned in Africa.
Sandy’s TEDx talk, Tell your story, save a life, for which she received a standing ovation, is based on this experience and explains how your story can enrich, change or even save lives.
Her book, Get it right online. Build a clan and supercharge your business, details the framework to do this.
Now Sandy works with business owners to bring clarity into their complex communications world on and offline.
She helps them uncover their purpose and their principles to define their communications intention. Then they can build a coherent and correctly positioned platform from which to tell the stories that build a community of advocates, as both a business development and life-changing practice.
She believes that clarity of purpose and principle is an elixir that paves the way to a paradigm shift, changing the business experience to what matters most; how to make a difference in people’s lives.
She is known for converting a complex online world into practical, but life-changing steps for business owners to supercharge their business AND their lives.
Find Out More About Sandy McDonald
TEDX Talk: Tell Your Story. Save A Life
This is one powerful conversion you don’t want to miss!
Interviewed by: Catherine Plano